You see, the Word, the Logos is – and this is impos­sible to read out loud, just like the whole per­so­ni­fi­ca­tion thing is – the word is half the time with capi­tal W, upper­case, and half the time with the lower­case w, you see. And so Lowghost then becomes Word. In other words, the words which are being used are sim­ply a reflec­tion of the Word, with the capi­tal. And the pun doesn’t get as fun­ny when you have him pin­ned to the cross, and the busi­ness of the shadow—which was writ­ten, inci­den­tal­ly, on Good Friday, for some obvious rea­son.