clichés are the commonplaces by which we begin a discourse there is no way to put down cliché in the beginning because if there was nothing in common in the utterances with which we addressed each other thered be no way that we could understand what we were saying in some sense there is no adequate theory of how we understand what we say to each other one of the most depressing things about the present attempts at knowledge is the array of formal machines we have for explaining how we know what we say and how poorly they explain it
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